Wear's your head at?

Here’s a business idea (well two business ideas, actually) with a twist. T-Post describes itself as a ‘wearable magazine’ designed to ‘rewire the structures of news communication’. Basically, t-shirts with news.

As a subscriber you receive a t-shirt every six weeks based on the designer's interpretation of a current news story. The news story is printed on the inside.

According to co-founder and editor, Peter Lundgren, the shirts not only look cool but also provoke mental stimulation and social interaction:

“If you’re wearing an issue of T-post, people tend to ask what it’s about. The next thing you know, you’re talking about the ethical treatment of robots or some bank robbers in Brazil who got away with 45 million bucks, you’re forming your own opinion, getting someone else to think about the topic, and it just keeps going from there.

"Because the news is printed inside the shirt, the subscriber is left with an opportunity to interpret and communicate the meaning behind the shirt. It really becomes the subscriber’s interpretation of the story.”

T-Post started in 2004 and has more than 2,500 subscribers across 50 countries. It only prints the exact number of shirts for subscribers and never issues reprints, ensuring members are part of a unique club.

News on t-shirts might sounds strange at first, but as the American philosopher William James once said:

‘A new idea is first condemned as ridiculous and then dismissed as trivial, until finally, it becomes what everybody knows.’